80Twenty is a specialized staffing and recruiting firm that finds and places exceptional growth talent — the 20% that drives 80% of results. We specialize in Sales, Marketing, Account Management, Customer Success, and Creative roles, connecting scaling companies with exceptional talent and championing every candidate we work with from first call to first day.
Marketing Director, Cornea Location: Southern California (Orange County area) – In-office 4 days a week
About the Role
Our client, a growth-stage ophthalmic pharmaceutical and medical technology company, is hiring a Marketing Director to lead HCP marketing strategy for a newly launched, first-in-class corneal therapy. This is a high-visibility role at the center of brand management, promotion, field partnership, and physician engagement — shaping how a category-defining treatment reaches the market.
What You’ll Do
Own HCP brand strategy and execution for the product line, aligning plans to clear growth and adoption goals Build and deploy promotional campaigns across digital, print, video, and field enablement Shape product positioning, messaging, and claims into effective launch and in-market tactics Drive physician, staff, and practice education initiatives to expand market awareness Develop and activate KOL strategy, including speaker programs, peer-to-peer initiatives, and congress presence Partner cross-functionally with Sales, Training, Medical Affairs, Regulatory, and Clinical to ensure consistent, compliant execution Equip the field with tools and training that translate strategy into measurable results Track performance and generate insights to optimize campaigns and increase account penetration Lead budget planning and vendor management
What You Bring
15+ years of marketing experience, including medical device or pharmaceutical marketing within ophthalmology or eyecare Bachelor’s degree required; advanced degree preferred Proven brand leadership with a strong track record in product launches and campaign execution Deep understanding of HCP marketing dynamics and physician engagement strategies Established KOL network with the ability to influence senior stakeholders cross-functionally Strong business acumen — able to connect data, insights, and strategy to drive growth Ability to travel approximately 30% (congresses, field engagement, KOL activities)
Compensation Range: 173,400.00 – 216,800.00