Writing Strong Job Descriptions For Marketing, Sales, and Creative Jobs

A well-crafted job description serves multiple purposes – it describes the position clearly and enticingly, it clarifies the expectations for the role, and what type of experience or skills are needed to succeed in the role. This clarity not only helps with setting the right expectations, it should also build excitement amongst the candidates for the role.

Here are a few tips on what type of information to include so that you can write a job description that stands out.

Job Title
Use a clear and specific job title that reflects the role’s responsibilities and seniority level.

Company Overview
Briefly introduce your company and explain your mission, culture, and values. Ideally, also share some success factors or speak to past accomplishments or current growth trajectory. Candidates should feel excited to be part of your journey!

Job Purpose
Clearly state why this role is important and what success looks like.

Key Responsibilities
List the main duties of the job using action-oriented language to clearly define expectations.

Must have Qualifications
Specify essential and preferred qualifications to attract qualified candidates without narrowing your applicant pool too much.

Salary and Benefits
Best practices (and in some states, a legal requirement) is to include a salary range. Also include a brief overview of benefits and any other perks (happy hours, discounts, phone stipend, team gatherings etc).

Equal Employment Opportunity
Include a statement on your commitment to diversity and inclusion.
This approach focuses on the essentials, making your job descriptions clear and effective while attracting the right candidates.

Are you ready to enhance your hiring process with well-defined job descriptions? Download and view our sample job descriptions, download free templates, or schedule a consultation with our experts.

Let 80Twenty help you attract and hire the talent that will drive your company forward.
Here are some positions that we often give job description feedback on:

• VP of Marketing
• Director of Marketing
• Country Manager
• Marketing Manager
• Director of Customer Acquisition
• Paid Ads Manager
• Social Media Manager
• VP of Sales
• VP of Business Development
• Business Development Representative
• Account Executive
• Sales Director
• Creative Director
• UX/UI designer