Our client is looking for Growth Marketing Manager to help build and scale our acquisition, lifecycle, and growth analytics capabilities. This role is best suited for someone with broad growth or marketing experience who can be strategic, build and iterate quickly, dive into and leverage data, and capable of leadings internal and external resources.
This is a highly analytical, metrics-driven role. Strong spreadsheet skills and data literacy are required to succeed. If you struggle with highly quantitative work, this role will not be a fit.
What you'll do
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Drive scalable growth by building and optimizing acquisition and lifecycle programs and strategies tied directly to funnel performance, unit economics, revenue growth, and profitability
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Take the lead on launching new growth channels or finding ways to scale existing ones
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Own funnel performance and unit economic reporting (ROAS, CAC, conversion rates) – identify & help resolve data infrastructure gaps, and build reporting & analytics that enable faster, more informed decision-making across growth, sales, finance, and executive leadership
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Continuously optimize our funnel end-to-end by identifying conversion bottlenecks, designing data-driven experiments, applying technology and process, and partnering with cross functional teams to drive higher conversion
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Manage team and agencies to drive performance across PPC, paid social, and organic channels, occasionally digging into the numbers yourself to verify, uncover insights, and develop actionable recommendations for optimization
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Develop and implement go-to-market plans for new market launches, including local search and paid lead generation expansion, and playbooks for post-brand acquisition
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Establish, improve, and QA attribution tracking, UTMs, and measurement frameworks to increase both the fidelity of our reporting and decision making quality
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Partner with lifecycle and provide direction to improve conversion and drive customer re-engagement
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Work cross functionally with Sales, Finance, and Operations to design and implement strategies and solutions to improve funnel performance and drive growth and profitability
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This role offers high exposure to a full omnichannel growth system, meaningful ownership, and the opportunity to help shape our growth strategy and operating model. You will work closely with leaders from all departments and have significant influence over what we build, how we scale, and what we prioritize.
What you have
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At least 4-7+ years of experience in performance and growth marketing
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Have deep expertise in paid digital (SEM, Social), SEO and conversion rate optimization. Bonus points for local business or home services industries.
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Strong analytical and quantitative skills, with the ability to work comfortably in spreadsheets and dashboards, analyze performance data, and translate insights into clear actions
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Demonstrated experience owning funnel metrics and unit economics (ROAS, CAC, CPA, conversion rates), and using data to inform budget allocation, optimization, and prioritization
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Understanding of attribution and measurement frameworks and how to QA attribution systems to improve data fidelity and funnel reporting capabilities
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Experience breaking down ambiguous problems, structuring analyses, and developing pragmatic solutions using a first-principles mindset
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Ability to lead cross functional projects (e.g. with Sales, Finance, Operations, and external agencies), create alignment and clarity, and move projects forward to drive measurable outcomes
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Strong communication skills, with the ability to clearly articulate data-driven insights, tradeoffs, and recommendations to both technical and non-technical stakeholders
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High ownership mentality – you're comfortable operating in environments with limited structure, taking initiative, and driving work forward
Benefits
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150,000+ Salary; 10% Compenstation
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401(k)
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Generous Paid Time Off(PTO) and paid holidays
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Medical, dental, and vision insurance, and more