Director, ABM and Lifecycle

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Date Published: 12 September 2025

Our client, a rapidly scaling Series E company in the AI space with over $100m in revenue and $250m in funding is hiring for a Director, ABM and Lifecycle. This person will own and scale the company’s most critical revenue-driving programs, unifying enterprise ABM with full-funnel lifecycle marketing. You’ll lead a high-performing team while remaining hands-on, driving pipeline acceleration, higher win rates, and long-term customer growth.
Operating at the center of the enterprise go-to-market strategy, you’ll partner closely with Sales, Product Marketing, RevOps, and Marketing Operations to build targeted, multi-channel programs for high-value accounts and scalable lifecycle journeys across the customer lifecycle.

Responsibilities
 

  • Own and evolve a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many motions
  • Lead, mentor, and scale a team while maintaining hands-on ownership of key initiatives
  • Partner with Sales and RevOps on account strategy, segmentation, and insights
  • Plan and execute integrated campaigns across digital, lifecycle, events, and executive channels
  • Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
  • Build and optimize onboarding, engagement, retention, and expansion programs
  • Align closely with Sales through messaging, playbooks, and campaign coordination
  • Define success metrics and continuously test, measure, and optimize performance
  • Leverage ABM, CRM, and marketing automation platforms to build scalable programs

Requirements

  • 8+ years of B2B marketing experience across ABM, lifecycle, or demand generation
  • 3+ years owning enterprise ABM programs
  • Experience leading and scaling teams with a player-coach approach
  • Proven success driving pipeline, revenue, retention, and expansion
  • Strong understanding of enterprise sales cycles and lifecycle stages
  • Hands-on experience with ABM platforms, CRM, and marketing automation tools
  • Data-driven, organized, and comfortable managing complex, multi-channel programs
  • Strong cross-functional collaboration skills
  • Ability to work in person 4–5 days per week

Salary: $200-250k depending on experience.

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