Our client, a Series A proptech company is entering its next stage of growth, and marketing will be the engine driving scalable ARR.
The company is hiring a CMO to unify brand, performance, lifecycle, and partnerships into one growth system tied directly to revenue, CAC, LTV, and conversion speed. This leader will partner closely with Product, Growth, Sales, and Customer Success to create a clear, data-driven customer journey for landlords, Realtors, investors, and property professionals.
They are seeking a CMO with SMB SaaS experience – someone who has scaled acquisition engines, built multi-channel programs, and knows how to use brand as a competitive advantage. The ideal candidate is a hands-on, metrics-focused operator who thrives in fast-paced environments and builds systems that drive measurable growth.
This is a remote role with frequent in-person leadership meetings. The ideal candidate is based in the Eastern or Central time zones.
Key Responsibilities
Strategic Leadership
- Build and execute a unified, data-backed marketing strategy that drives predictable, efficient ARR growth.
- Translate company vision into actionable marketing OKRs aligned with revenue, CAC, LTV, retention, and pipeline creation.
- Shape the category narrative and long-term positioning in the proptech ecosystem.
- Serve as a core member of the executive team, partnering with the CEO on strategy, planning, board insights, and forecasting.
Revenue & Growth Optimization
- Build a full-funnel growth engine spanning awareness ? acquisition ? activation ? retention ? advocacy.
- Reduce CAC and increase conversion velocity through tighter funnel optimization across paid, organic, partnerships, and product-led motions.
- Stand up a rigorous measurement and attribution framework across channels, campaigns, and lifecycle stages.
- Identify new channels – including emerging PLG motions, referral loops, realtor-to-landlord funnels, and community ecosystems.
- Partner with Finance on budget planning, forecasting, and ROI accountability.
Cross-Functional Alignment
- Sales: Align messaging, pipeline development, MQL/SQL definitions, and handoff processes.
- Product: Influence roadmap through customer insights; launch features with high-impact GTM motions.
- Growth: Integrate experimentation, funnel analytics, onboarding improvements, and demand acceleration.
- Customer Success: Build retention, LTV expansion, loyalty, and referral programs; develop advocacy movements.
- Partnerships: Support channel partners with co-branded campaigns and scalable playbooks.
Execution & Performance Infrastructure
- Lead the marketing organization with operational rigor: dashboards, KPIs, weekly reviews, forecast models.
- Install a modern performance marketing stack (tracking, attribution, analytics, automation, routing).
- Build scalable systems for campaign execution, A/B testing, lifecycle automation, content engine, and CRM hygiene.
- Scale rapid experimentation across ad creative, landing pages, email flows, partnerships, onboarding, and pricing/packaging tests.
Brand Leadership
- Create a cohesive brand identity across product, digital, partnerships, events, and community.
- Own the thought leadership footprint—editorial strategy, webinars, collaborations, PR, and category storytelling.
- Elevate brand-led demand generation through high-quality content, education, and community movements.
Qualifications
- 10+ years of marketing leadership in B2B SaaS, ideally SMB SaaS with high-velocity conversions.
- Proven track record scaling ARR through blended acquisition (paid, organic, lifecycle, content, partnerships).
- Deep fluency in CAC/LTV modeling, funnel analytics, attribution, segmentation, and forecasting.
- Experience leading cross-functional GTM planning—product marketing, demand gen, brand, and customer marketing.
- Comfort operating in a high-growth, resource-efficient, rapidly evolving environment.
- Ability to inspire teams, craft sharp narratives, and operate with a builder mindset.
What Success Looks like
- Predictable pipeline and ARR growth tied to clear marketing levers.
- CAC reduced quarter-over-quarter and payback tightened.
- Conversion rates improved at every stage (visitor ? free trial ? active user ? paid).
- High-performing partner channels.
- Strong brand preference and awareness among landlords and real estate professionals.
- The company is widely recognized as the trusted platform for SMB landlords.
Compensation and Benefits
$215,000 – $235,000 + stock options and benefits