Our client is a premium consumer appliance technology brand focused on building products that enhances everyday rituals. They’re looking for a Director of Marketing who can drive results and has worked with established brands. This is a hands-on, player-coach role for someone with strong brand taste who moves fast, ships high-quality work, and can shape a coherent brand story while also executing. They’re in a strong growth phase with new products launching, a subscription service about to hit, and a full holiday season ahead. The team is intentionally lean, execution runs through great agencies and freelancers, and the bar for quality is high.
You will be a key voice at the table, with the ability to get things done and help shape how they expand into new categories. You will identify what needs to happen and drive it forward.
What you’ll own:
Product launches
Four new products are on the horizon, plus new colors and seasonal campaigns. You’ll own the launch calendar, build back the timelines, write the briefs, align the agencies, and make sure everything shows up cohesively and on time. You’re the connective tissue between every team touching a launch. You’ll create launch toolkits that unify messaging and visuals across channels, then drive execution with the team.
Email marketing
The company works with an email agency to execute their email marketing campaigns. You will lead the strategy: reviewing emails prior to launch, analyzing performance after it lands, and keeping the agency accountable that drives the business forward. This person should ideally having strong storytelling and copy skills – not rely on AI for all 🙂
Agency and vendor management
Most execution runs through agencies and freelancers including, paid media, social content, design, and more. You will manage those relationships and ensure cohesion across the various teams and their outputs.
Brand creative and aesthetics
This is a design-forward brand. Our client is looking for someone with a sharp eye who can team up with Brand and help steer the creative work we needed.
You’ll manage vendors and agencies and ensure they have what the need to deliver quality output
Campaigns and seasonal moments
There are natural moments to show up throughout the year: holiday, gifting seasons, new product drops, and subscription growth pushes. You’ll build the campaign calendar, work with the President on strategy and coordinate execution across email, subscription, social, ads and the site. There will be roughly one major moment per month, you’re in charge of the planning an executing. You’ll own email strategy and creative. We send fewer emails and want each one to matter.
Subscription growth
A soon to launch subscription service needs sharper positioning and better storytelling. You will be responsible for helping define how it grows, ensuring a clearer value communication, a smoother customer experience, and launching campaigns that convert.
What they’re looking for
- High levels of autonomy. You can take a project, figure out what it needs, seek guidance to keep things moving and come back with something done. Someone with taste, competency, speed, and a bias toward action will thrive here.
- Design eye. You do not have to be a designer by trade, but you can tell the difference between on brand creative and off brand creative, and you can articulate why so that a fix can be made.
- Strong writing skills. You can express your thinking clearly and are good at storytelling in a way that AI isn’t.
- AI-Competent.You can efficiently leverage AI tools to move faster and automate mundane tasks, without replacing your thinking and creativity.
- Skilled manager and partner. You have experience managing agencies or vendors and know how to work effectively with and through them.
- Consumer or DTC brand experience. You understand how to talk to real people about products they actually use. Crisp brand positioning.
- Familiarity with Shopify, Klaviyo, Figma, or Adobe Creative Suite or similar platforms
Nice to haves
- Experience in lifestyle, food and beverage, or premium consumer accessories
- Comfort reading performance data — open rates, click-throughs, conversion — and knowing what to do with it
- Experience launching new products in a lean, fast-moving environment
- Experience with subscriptions and lifecycle marketing (especially improving positioning and
- flows).
- Familiarity with packaging design and physical brand experiences.
How they work:
Small but mighty team. High standards. Real autonomy. Execution runs through great agencies, and the in-house team sets the direction and holds the bar. If you thrive when things are ambiguous and you are the one who figures it out, you will love it here.
This is hybrid in the office periodically in the Greater Los Angeles office. Depending on location 1-3x a week in office, or if in SD monthly visits.
Our client is a premium consumer appliance technology brand focused on building products that enhances everyday rituals. They’re looking for a Director of Marketing who can drive results and has worked with established brands. This is a hands-on, player-coach role for someone with strong brand taste who moves fast, ships high-quality work, and can shape a coherent brand story while also executing. They’re in a strong growth phase with new products launching, a subscription service about to hit, and a full holiday season ahead. The team is intentionally lean, execution runs through great agencies and freelancers, and the bar for quality is high.
You will be a key voice at the table, with the ability to get things done and help shape how they expand into new categories. You will identify what needs to happen and drive it forward.
What you’ll own:
Product launches
Four new products are on the horizon, plus new colors and seasonal campaigns. You’ll own the launch calendar, build back the timelines, write the briefs, align the agencies, and make sure everything shows up cohesively and on time. You’re the connective tissue between every team touching a launch. You’ll create launch toolkits that unify messaging and visuals across channels, then drive execution with the team.
Email marketing
The company works with an email agency to execute their email marketing campaigns. You will lead the strategy: reviewing emails prior to launch, analyzing performance after it lands, and keeping the agency accountable that drives the business forward. This person should ideally having strong storytelling and copy skills – not rely on AI for all 🙂
Agency and vendor management
Most execution runs through agencies and freelancers including, paid media, social content, design, and more. You will manage those relationships and ensure cohesion across the various teams and their outputs.
Brand creative and aesthetics
This is a design-forward brand. Our client is looking for someone with a sharp eye who can team up with Brand and help steer the creative work we needed.
You’ll manage vendors and agencies and ensure they have what the need to deliver quality output
Campaigns and seasonal moments
There are natural moments to show up throughout the year: holiday, gifting seasons, new product drops, and subscription growth pushes. You’ll build the campaign calendar, work with the President on strategy and coordinate execution across email, subscription, social, ads and the site. There will be roughly one major moment per month, you’re in charge of the planning an executing. You’ll own email strategy and creative. We send fewer emails and want each one to matter.
Subscription growth
A soon to launch subscription service needs sharper positioning and better storytelling. You will be responsible for helping define how it grows, ensuring a clearer value communication, a smoother customer experience, and launching campaigns that convert.
What they’re looking for
- High levels of autonomy. You can take a project, figure out what it needs, seek guidance to keep things moving and come back with something done. Someone with taste, competency, speed, and a bias toward action will thrive here.
- Design eye. You do not have to be a designer by trade, but you can tell the difference between on brand creative and off brand creative, and you can articulate why so that a fix can be made.
- Strong writing skills. You can express your thinking clearly and are good at storytelling in a way that AI isn’t.
- AI-Competent.You can efficiently leverage AI tools to move faster and automate mundane tasks, without replacing your thinking and creativity.
- Skilled manager and partner. You have experience managing agencies or vendors and know how to work effectively with and through them.
- Consumer or DTC brand experience. You understand how to talk to real people about products they actually use. Crisp brand positioning.
- Familiarity with Shopify, Klaviyo, Figma, or Adobe Creative Suite or similar platforms
Nice to haves
- Experience in lifestyle, food and beverage, or premium consumer accessories
- Comfort reading performance data — open rates, click-throughs, conversion — and knowing what to do with it
- Experience launching new products in a lean, fast-moving environment
- Experience with subscriptions and lifecycle marketing (especially improving positioning and
- flows).
- Familiarity with packaging design and physical brand experiences.
How they work:
Small but mighty team. High standards. Real autonomy. Execution runs through great agencies, and the in-house team sets the direction and holds the bar. If you thrive when things are ambiguous and you are the one who figures it out, you will love it here.
This is hybrid in the office periodically in the Greater Los Angeles office. Depending on location 1-3x a week in office, or if in SD monthly visits.