Szeto-Wong Law is a growing litigation firm focused on Family Law and Employment Law. We’re looking for a results-driven PPC Specialist to help us generate high-quality leads while maximizing our advertising budget.
Whether you’re looking for a part-time role or a full-time opportunity, we’d love to hear from someone who enjoys analyzing data, testing new strategies, and improving campaign performance.
What You’ll Do
- Manage and optimize Google Ads and Microsoft Ads campaigns
- Develop and execute PPC strategies to increase qualified consultations
- Conduct keyword research and competitor analysis
- Create compelling ad copy and landing page recommendations
- Monitor budgets, bids, Quality Scores, and conversion metrics
- Track ROI and cost per lead across campaigns
- Set up and manage conversion tracking through Google Analytics, Tag Manager, and call tracking software
- Perform A/B testing on ads and landing pages
- Collaborate on landing page optimization and user experience improvements
- Prepare monthly performance reports with actionable recommendations
- Work closely with firm leadership and our marketing team to continuously improve lead quality and conversion rates
Qualifications
- 2+ years of hands-on PPC management experience
- Strong experience with Google Ads (required)
- Experience with Microsoft Ads is a plus
- Familiarity with Google Analytics 4, Google Tag Manager, and conversion tracking
- Analytical mindset with strong Excel or Google Sheets skills
- Excellent written communication skills
- Experience marketing professional services or law firms is a significant advantage
- SEO knowledge and experience with search engine optimization best practices are a strong plus, including keyword research, on-page optimization, and collaborating on content strategies to improve organic search performance.
- Google Ads Certification preferred
What Success Looks Like
- Lower cost per qualified consultation
- Increased conversion rates
- Efficient management of advertising budgets
- Clear reporting with actionable insights
- Continuous testing and optimization
Position Details
- Part-time or Full-time
- Flexible schedule
- Remote
- Competitive hourly or salaried compensation based on experience
- Opportunity for growth as the firm’s marketing initiatives expand