80Twenty is a specialized staffing and recruiting firm that finds and places exceptional growth talent — the 20% that drives 80% of results. We specialize in Sales, Marketing, Account Management, Customer Success, and Creative roles, connecting scaling companies with exceptional talent and championing every candidate we work with from first call to first day.
Our client is a modern AI-powered IT management platform built to help IT teams work smarter — bringing ticketing, automation, and monitoring into a single unified workspace. They are a people-first company that values transparency, simplicity, and genuine collaboration, with a fast-moving team where curiosity and bold ideas are celebrated and your work has real impact.
Campaign and Lifecycle Marketer Location: San Francisco, CA (Hybrid) Employment Type: Direct Hire
They are seeking a high-output campaign and lifecycle marketer to drive execution across segment marketing, demand generation, and lifecycle programs. This isn't a role for a theorist — it's for someone who can translate buyer insight into a coordinated, multi-touch campaign, build the segmentation and targeting logic behind it, and manage it end-to-end across channels and stakeholders.
Key Responsibilities
AI-Driven Growth
- AI as a Feedback Loop: Use AI to continuously monitor campaign and intent signals in near-real-time, surfacing patterns fast enough to spin up or adjust campaigns while they're still relevant — not just after-the-fact reporting
- Agent-Building Curiosity: Bring a builder's mindset to identifying repetitive or multi-step workflows (e.g., lead routing, campaign QA, reporting chains) and prototyping AI agents or automations that remove manual steps and tighten the chain of events from signal to action
- AI-Assisted Project Management: Apply AI tools to campaign planning and coordination — tracking timelines, flagging at-risk deliverables, and keeping cross-functional workstreams moving
- AI-First Marketing: Leverage LLMs to accelerate campaign copy, targeting analysis, and reporting workflows
Campaign & Lifecycle Execution
- Campaign Strategy & Project Management: Own the planning and coordination of integrated campaigns from brief to wrap report — timelines, owners, dependencies, and asset SLAs across marketing, sales, and cross-functional partners
- Demand Generation: Design and manage multi-channel demand campaigns (paid, organic, email, tradeshow, webinar) aligned to segment-specific pipeline and ARR targets
- Segmentation & Targeting: Build and refine audience segmentation and targeting models across buyer segments, using firmographic, behavioral, and intent data to prioritize the right accounts and messages
- Lifecycle Marketing: Manage the lead-to-pipeline journey within the tech stack — behavioral triggers, nurture tracks, lead scoring, and handoff criteria across the funnel
- Tradeshow & Webinar Strategy: Own the strategic plan for tradeshows and webinars — audience targeting, messaging, speaker/content strategy, promotional campaign, and pipeline follow-up. An event contractor manages on-site and virtual logistics; this role owns the marketing strategy and campaign coordination around each event
- Operational Integrity: Maintain rigorous campaign documentation and playbooks so every program is repeatable, measurable, and transparent to leadership
- Performance Insights: Report on campaign and funnel health, surfacing early traction patterns and segment-specific performance to inform where the team doubles down
- Funnel Optimization: Continuously test and refine segmentation, messaging, and channel mix to improve pipeline velocity, segment ARR, and CAC
What Success Looks Like
- A consistent, well-coordinated campaign calendar spanning demand gen, lifecycle, tradeshows, and webinars — each with clear targeting logic tied to the buyer's journey
- Measurable improvement in lead-to-pipeline conversion through sharper segmentation and lifecycle nurture design
- Tradeshow and webinar programs that reliably convert into qualified pipeline, backed by clear pre/post-event campaign strategy
- Documented, repeatable campaign playbooks that scale across segments and regions
- Ongoing reporting on campaign performance, segmentation effectiveness, and funnel metrics that sharpens strategy over time
- A working AI feedback loop that surfaces intent signals fast enough to inform real-time campaign decisions, plus at least one workflow measurably improved through an AI agent or automation you built
Qualifications
- AI-native mindset: proven ability to use AI to accelerate campaign development, targeting analysis, and reporting
- Curiosity and hands-on ability to build or prototype AI agents and automations that improve workflows, project tracking, and the chain of events between signal and campaign action
- 7+ years in B2B SaaS with a background in Demand Generation, Lifecycle Marketing, Campaign Management, or Field Marketing
- Proficiency in HubSpot or Marketo, Salesforce, 6sense or similar intent platform, and project management tools (Asana, Monday.com, or similar)
- Proven experience building segmentation and targeting strategy — not just executing campaigns, but designing who they're for and why
- Strong project management skills: able to run multiple concurrent campaigns with clear timelines, owners, and accountability
- Strategic execution: connects insight to action, builds tests rather than waiting for a playbook
- Experience planning and coordinating tradeshow and webinar programs from a strategy and campaign standpoint
- Comfortable partnering with sales, product marketing, and SDR teams to align campaigns to the full buyer's journey
- Strong grasp of the evolving AI landscape, agentic workflows, and LLMs as they relate to IT and service providers