80Twenty is a specialized marketing recruitment agency that connects high-growth companies with exceptional candidates.
We are partnering with a B2B AI company headquartered in the San Francisco Area that builds AI agents for staffing firms, insurance companies, and government organizations. They have a proven track record of building products with market fit and are now focused on aggressive growth in the staffing industry. This is a ground-floor opportunity to own marketing at a company with real momentum and meaningful equity upside.
VP of Marketing / Head of Demand Generation Location:
San Francisco Bay Area — Hybrid, minimum 2 days/week in office
Compensation: $230,000–$300,000 base + generous equity + bonus
The Opportunity
Our client is entering a focused growth phase and needs a hands-on demand gen marketing leader who can build pipeline, sharpen positioning, and make them the name that staffing executives think of when they think AI automation.
The marketing function is being rebuilt with a lean, output-first approach. You'll inherit a small team and have the budget and autonomy to build it right.
What You'll Do
- Define positioning and messaging that translates our client's value into clear business outcomes for staffing executives — revenue recovery, billing accuracy, cash flow improvement, and margin protection
- Build and run demand generation campaigns targeting staffing CEOs, CFOs, and COOs across outbound, content, events, ABM, executive thought leadership, and partner/channel
- Launch campaigns and begin generating qualified pipeline
- Create and own the marketing operating system — campaign calendar, metrics, reporting, messaging library, content pipeline, and agency/contractor leverage
- Produce sales-ready collateral, website messaging, case studies, and customer stories that give the sales team what they need to convert
- Work directly with the CEO and sales team to sharpen target account strategy and improve conversion from engagement to pipeline
- Measure what matters — qualified pipeline created, target account engagement, and closed-won revenue influence
- Assess the existing team and recommend next hires or contractor support as the function scales
What You'll Bring
- Proven hands-on demand generation experience — you personally build, launch, and optimize campaigns, not just manage others who do
- Startup experience is required — you have operated in fast-moving, resource-constrained environments and built pipeline from scratch
- Strong B2B positioning and messaging skills, particularly for complex products sold to executive buyers — CEOs, CFOs, COOs, or similar
- Demonstrated ability to create qualified pipeline, not just brand awareness or campaign volume
- Player-coach experience — you can lead a small team while still doing the work directly
- Bay Area local with the ability to work from office at least 2 days per week
Strong Plus
- Experience with ABM, executive-level demand generation, category creation, or founder-led sales support
- Scale-up or enterprise software background alongside real startup operating experience
- Experience in vertical B2B markets with operational or C-suite buyers
- Staffing industry experience — helpful but not required