Our client, a venture-backed, Series D SaaS company in the HRTech / developer tooling space, helps companies hire and develop technical talent based on real-world skills rather than credentials. Their platform is used by thousands of organizations and millions of developers globally, and they’re known for a high-performance culture that values speed, quality, and deep ownership.
They are hiring a Demand-focused GTM Engineer to help drive pipeline growth by turning marketing strategy into execution. This role sits at the intersection of demand generation, ABM, and marketing operations, owning multi-channel programs across paid media, email, and account-based motions while optimizing performance through data, testing, and automation.
Responsibilities:
- Execute and optimize full-funnel demand generation programs across paid and owned channels
- Own day-to-day management of paid media, including targeting, creative rotation, pacing, and bidding
- Lead ABM programs (1:Many, 1:Few, 1:1) in partnership with SDRs, design, and content teams
- Analyze campaign performance, run experiments, and optimize programs to drive pipeline impact
- Build repeatable playbooks and automation to improve speed and reduce manual effort
Requirements:
- 5+ years of experience in B2B demand generation or growth marketing (SaaS or agency)
- Hands-on experience with LinkedIn Ads and at least one additional paid platform (Meta, Reddit, etc.)
- Proven success running ABM programs with measurable pipeline results
- Strong working knowledge of CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- Experience with reporting, attribution, funnel diagnostics, and conversion tracking
- Familiarity with automation and low-code tools (e.g., Zapier, Make, N8N, Clay)
- Bonus: experience with APIs, webhooks, light design tools, or copywriting
Salary: $120-150k