Our client is a rapidly scaling tech company on a mission to make online identity secure, seamless, and universal. With their series E funding, and a 2B dollar valuation, they've hit unicorn status and are on track to IPO..soon! They have over 150M+ verified users, partnerships across federal agencies, state governments, healthcare networks, and 600+ consumer brands. This company is truly redefining how people safely engage online. They’re now expanding their marketing team to accelerate their first ever B2C efforts and looking for a strategic, analytical, and results-driven Growth Marketing Associate to help accelerate adoption, engagement, and retention across our digital ecosystem. This role will drive onboarding, activation, and engagement programs across in-app, email, push, and emerging digital channels.
You’ll work cross functionally and be key in uncovering insights, refining targeting and messaging, and delivering high-performing, full-funnel campaigns that drive measurable growth. The ideal candidate thrives at the intersection of data, experimentation, and storytelling, supporting innovation in AI-powered automation and optimization frameworks that deliver continuous learning and performance improvement. Success will be measured by tangible business outcomes — including installs, transactions, revenue growth, and retention — ensuring every initiative contributes to meaningful, measurable impact.
Key Responsibilities
Analytical Insights & Initiative Sizing
- Analyze customer and product data to uncover insights, identify friction points, and inform growth strategies.
- Assess the operational and financial impact of marketing initiatives—using data to guide prioritization and refine tactics.
- Build and maintain dashboards to track campaign performance and key business metrics.
Market & Competitive Research
- Conduct market and competitive analyses to identify trends, benchmark performance, and uncover new growth opportunities.
- Translate findings into actionable recommendations that shape channel strategy, messaging, and positioning.
Planning & Campaign Management
- Support and execute growth initiatives across onboarding, activation, adoption, and retention.
- Design, run, and analyze A/B tests (e.g., messaging variations, user flow optimizations) to validate hypotheses and improve conversion throughout the funnel.
- Maintain a coordinated marketing calendar and manage campaign execution from concept through launch, ensuring precision and cross-functional alignment.
Cross-Functional Collaboration
- Partner with Product, Design, Marketing, Engineering, and Data Science teams to ensure strategies align with business goals and deliver cohesive user experiences.
- Document insights, share learnings, and standardize best practices to accelerate performance across teams.
Qualifications
- 3–5 years of experience in growth, marketing, strategy, analytics, consulting, or a related function focused on problem-solving and experimentation.
- Strong analytical and growth mindset, with the ability to use data to navigate ambiguity and drive decisions.
- Curiosity about customer behavior—able to dig into the “why” behind data and challenge assumptions to uncover opportunities.
- Experience in fast-moving, test-and-learn environments, with comfort building from 0?1.
- Excellent communication and collaboration skills, translating complex data into clear insights and actions.
- Familiarity with experimentation platforms and BI tools (e.g., Amplitude, Tableau, Mixpanel, Looker).
- Prior experience in a high-growth consumer, marketplace, or eCommerce company is a plus.
- Bachelor’s degree or equivalent practical experience.
You’ll Thrive Here If You…
- Enjoy using analytical and research tools—including dashboards, user data, and AI-powered platforms—to uncover insights.
- Thrive in dynamic, fast-changing environments with evolving priorities.
- Bring a self-starter mindset with ownership, curiosity, and drive for continuous improvement.
- Value collaboration, learning, and delivering results as a team.
DOE: 110-140k base + equity + benefits