Our commercial real estate agency client is seeking a Senior Marketing Manager.
Position Summary
The Senior Marketing Manager oversees a portfolio of properties, brands, planning and executing innovative strategic marketing programs that improve top-of-mind awareness for the centers and brands they represent. The focus is on maximizing brand awareness by informing and engaging potential and existing clients. This position reports to the Operations Officer.
Position Responsibilities
- Develop and execute an annual marketing plan and budget which strategically utilizes social media platforms, website and retailer programs to support the corporate, owner and retailer’s marketing objectives.
- Implement corporate direction regarding marketing at the field level.
- Work with the public relations agency to enhance the overall perception of the brand, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used.
- Drive the growth and engagement of our social media channels, as well as data collection in our CRM, and maintain Email lists (subscribers).
- Provide insight using the latest technology to track traffic patterns and analyze the lift from marketing efforts.
Requirements
- Bachelor’s degree in Marketing with a minimum of 3-5 years of experience.
- Prefer previous experience in PR to include writing press releases, managing campaigns and securing media coverage.
- Demonstrated strategic thinking, problem solving and organizational leadership skills.
- Utilize strong project management skills to lead initiatives.
- Excellent oral, written, organizational, interpersonal and presentation skills and the ability to present marketing information.
- Excellent working knowledge of social media programs and web-based platforms such as LinkedIn, Twitter, Instagram etc.
- Proficient computer skills, including Microsoft Office Suite, desktop publishing and mobile technology solutions.
- Prefer basic/intermediate graphic design skills using Adobe programs to create digital and printed graphics, flyers, posters, ads, etc.
- Experience with utilizing technology. Be an early adopter of technology to enhance the success of marketing and operational endeavors.