As we are coming towards the end of the year, and getting ready to welcome 2019, here are the latest marketing buzzwords that are being actively used by the industry experts:
LONG TAIL MARKETING
It is the specific long phrases that end users use to search for the things on the search engines. These keywords (or sentences) are very niche and very specific. In the case of 80Twenty some good example of the long tail keywords can be: “hiring a campaigns manager from a staffing agency in san Francisco” or “product design specialty staffing agencies in New York City” “best marketing staffing agency in San Francisco”, “highest rated sales staffing agency in Los Angeles”, “marketing and sales headhunters”, or “marketing executive search recruiters”.
RETARGETING
It is marketing strategy of companies utilizing cookies to keep track of its visitors and then targeting them back and delivering custom advertisements of what visitors have previously searches on the web. If you have looked up to hire a marketing talent or a business development manager via recruitment agency on the web and later on if you are seeing an ad from 80Twenty (the highest rated marketing, sales, and creative sales agency) you can bet that you are seeing this due to retargeting efforts from 80Twenty’s marketing team.
MARKETING AUTOMATION
Marketing Automation is an overall marketing strategy plan of a company that works together and that delivers custom messages to its end users to drive engagement and conversion. If you are a marketing professional, Web / UX / Product designer, or a B2B sales professional, and browsing 80Twenty’s website to look for opportunities and apply for a few for instance, you would first be getting a customized welcome email from 80Twenty. Few days later, if there is a fit, you would also be getting a message from our marketing, sales, and creative specialty recruiters, a customized job openings email asking you on your availability.