5 HIRING TRENDS OF 2016, AND WHAT WE SHOULD EXPECT IN 2017
1- HYBRID TALENT
In 2016, there was a wealth of new start-ups created. $11.3 billion in venture capital was invested in US startups in the fourth quarter of 2015 alone. In the SF Bay Area, industries such as fintech, AI, VI, and cyber security are seeing more and more players in the field each day, and promising to grow bigger in 2017.
With all these start-ups, one of the biggest trends of 2016 has been an increased demand for hybrid talent from the hiring managers. Hybrid candidates who can wear multiple hats has been high on demand. Start-ups that have limited funds now look for talent such as hybrid marketing managers for instance, who has product experience, who can also run search and display advertising campaigns, has experience with email marketing, can run social media, can pitch in to content and writing, and the list goes on. This hybrid all-doer talent demand can be seen in almost every field and is expected to continue throughout 2017.
2- INCREASE IN JR HIRES
Similar to the reasons of increase demand for hybrid candidates there has also been a significant increase in demand for junior candidates in 2016. A lot of companies initiated college recruiting programs, internships, and also intern-to-hire programs. On job description requirements, years of experience demanded were slashed by a bit over 20% compare to the previous 3 years. Whether this trends continues in 2017 or not is still unknown. However, it is a fact that more and more clients are investing in finding, hiring, and training junior candidates.
3- COMPANY SPONSORED ONLINE TRAININGS
4- RECRUITMENT BRAND MARKETING
This pre-application phase of talent acquisition is one of the newest area where forward thinking companies have invested in 2016. Today's job seekers are more sophisticated and educated job shoppers than ever. This being the case, it is critical that companies focus on establishing and developing their employer brands in 2017. By investing in the recruitment brand marketing strategies, companies will find, attract, and engage and talent before they apply for a job this year.
5- SKILL TESTS
Skill tests has always been a controversial part of the recruitment process. However, the amount of skill tests have only be going up throughout 2016. Even though they are great for employers to see if a candidate could really "walk the walk" by using a skill test, it is a process that needs to be handled very delicately as it can easily turn-off potential candidates. For instance giving a design test to a visual web designer on a product that is about to be released by the company can make the potential candidates feel that they are being taken advantage of by essentially asking them to give "free ideas" during this process. Working with specialty staffing companies such as 80Twenty (marketing and creative staffing agency) can certainly help you to take the right approach with skill tests.
- Interviews with Alexander Concas and Annika Bryntse (Talent Director and Managing Directors of 80Twenty, #1 rated marketing and creative staffing agency with offices in San Francisco, Los Angeles, and New York City)