Marketing Manager Full-Time | Exempt | Hybrid — Vallejo, CA (3-5 days a week) | $110,000–$140,000
About Our Client
Our client is a venture-backed, lifestyle-driven manufacturer specializing in the conversion of gasoline vehicles to electric. They are typical OEM, they are a premium, community-rooted brand that donates a portion of revenue from every vehicle sold to our local community. Their team is lean, collaborative, and passionate about getting iconic vehicles back on the road.
The Role
The Marketing Manager is a hands-on generalist who owns and executes strategy across social media, content, email, events, and web. Reporting to the Director of Marketing, this role operates within a lean two-person marketing team — meaning real ownership, real visibility, and a direct hand in shaping the brand. The ideal candidate is a self-starter who thrives in ambiguity and is excited to help build something from the ground up.
How This Role Spends Its Time
- Social Media — 40% — Strategy, scheduling, and execution across all platforms
- Content & Email — 30% — Content planning and email campaigns
- Events — 20% — Four tier-one brand events annually, end-to-end
- Web — 10% — Content updates and dealer microsite management
- Paid Media — Support role only; not a primary focus
Responsibilities
Social Media & Community Management
- Build and manage a content calendar across Instagram, Facebook, YouTube, LinkedIn, Reddit, Twitter, and TikTok
- Create, schedule, and publish posts, stories, reels, and short-form video content
- Monitor engagement, respond to comments and messages, and manage brand reputation
- Manage Google Business listings and coordinate responses to Google Reviews
- Support paid advertising (Meta & Google Ads) and media buying as needed
Content & Email Marketing
- Own the full content lifecycle — strategy, creation, deployment, and performance tracking across campaigns, SEO/GEO, sales enablement, and web content
- Own end-to-end email marketing including campaign builds, automated workflows, audience segmentation, and performance analysis
Event Management (4 major events a year)
- Own and execute national events, sponsorships, and brand activations from concept through recap
- Manage logistics including venue sourcing, vendor management, budgeting, and cross-channel promotion
- Capture on-site content and report on event performance
- Partner with dealer partners to support local event marketing efforts
Web Management
- Manage and update dealer microsites for accuracy and brand consistency
- Support the Director of Marketing on website content refreshes, Newsroom, and Media Kit management
- Coordinate with the web agency and developers as needed
What We're Looking For
Required
- 5–7+ years across digital marketing, social media, content, email marketing, and event management
- Strong B2C or D2C background, ideally in premium, luxury, or lifestyle goods
- Demonstrated ability to manage social media at both a strategic and executional level
- Proven experience building and executing email campaigns and automated workflows
- Strong copywriting skills with an eye for on-brand storytelling
- Comfortable with light performance reporting (open rates, click rates, content analytics)
- Self-starter who can own multiple channels with minimal direction
- Commutable to Mare Island, Vallejo CA — hybrid minimum 3 days onsite
- Available to travel approximately 35% for events, partnerships, and film shoots
Nice to Have
- HubSpot or similar CRM; SEMRush or similar content tools; Later.com or similar scheduling platforms
- Agency background
- Automotive, OEM, or lifestyle/premium brand experience
- Familiarity with co-op advertising or dealer network marketing
- Design experience with Adobe InDesign or Canva
Compensation & Structure
- Base: $110,000–$140,000
- Equity offered to all employees