Our client, a rapidly scaling Series E company in the AI space with over $100m in revenue and $250m in funding is hiring for a Lifecycle Marketing Manager. This person will own and scale end-to-end lifecycle marketing programs, building and optimizing integrated, multi-channel campaigns that educate prospects, convert qualified leads, and retain and expand existing customers. This role spans the full funnel and emphasizes data-driven experimentation, personalization, and measurable growth.
This is a hybrid role, onsite 4 days per week in Manhattan.
Responsibilities:
- Design and execute mid- and bottom-funnel programs that nurture prospects and accelerate pipeline velocity
- Build targeted nurture tracks, triggered journeys, and personalized campaigns to drive customer acquisition
- Create onboarding and engagement programs that increase adoption, retention, and lifetime value
- Orchestrate cohesive campaigns across email, digital channels, events, direct mail, SMS, in-app, and more
- Test, measure, and optimize messaging, segmentation, cadence, and channel mix using performance data
Requirements:
- 8+ years in lifecycle, demand generation, CRM, or growth marketing, ideally in B2B SaaS or technology
- Proven ability to drive results across lead nurturing, conversion, and retention programs
- Hands-on experience managing and scaling multi-channel campaigns
- Strong understanding of funnels, lifecycle stages, and marketing automation/CRM platforms
- Data-driven mindset with experience in analytics, attribution, testing, and optimization
- Excellent cross-functional collaboration and messaging skills
- Ability to work in person 4 days per week
Salary: $130-180k depending on experience