Our client is a rapidly scaling tech company on a mission to make online identity secure, seamless, and universal. With their series E funding, and a 2B dollar valuation, they've hit unicorn status and are on track to IPO..soon! They have over 150M+ verified users, partnerships across federal agencies, state governments, healthcare networks, and 600+ consumer brands. This company is truly redefining how people safely engage online. They’re now expanding their marketing team to accelerate their first ever B2C efforts and looking for a strategic, creative, and execution-driven Lifecycle Marketing Manager to design and scale lifecycle programs that streamline onboarding, improve activation, engagement, and retention across in-app, email, push, and in-app channels.
This role blends analytical rigor with creative intuition — uncovering insights, refining targeting and messaging, and delivering high-performing, full-funnel campaigns that drive measurable growth. The ideal candidate thrives at the intersection of data, experimentation, and storytelling, leading innovation in AI-powered marketing automation, testing frameworks, and optimization strategies that fuel continuous learning and performance improvement.
Success will be measured by tangible business outcomes such as installs, transactions, revenue growth, engagement, and retention—ensuring every campaign contributes to meaningful impact.
Responsibilities
Lifecycle Strategy & Execution
- Own the full lifecycle strategy across onboarding, activation, engagement, and retention.
- Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns to maximize engagement and conversion.
- Develop CRM roadmaps aligned with business goals and growth priorities.
- Oversee campaign development from concept through launch, analysis, and optimization.
Segmentation & Personalization
- Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences.
- Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential.
- Utilize AI-driven workflows and automation to optimize content, timing, and delivery—ensuring communications feel timely, personal, and useful.
Experimentation & Testing
- Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics such as open rate, CTR, and LTV.
- Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements.
Reporting & Insights
- Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages.
- Translate data into actionable insights that inform strategy and guide prioritization.
- Document learnings and develop scalable playbooks to elevate performance and alignment across teams.
Cross-Functional Collaboration
- Partner with Product, Marketing, Engineering, MarTech, and Data Science teams to enhance lifecycle infrastructure and enable advanced targeting and automation capabilities.
- Collaborate with Design and Operations teams to launch campaigns with precision, quality, and speed.
Qualifications: The qualifications below are ideal, but not all are required.
- 5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company.
- Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar).
- Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies.
- Strong analytical skills with the ability to interpret funnel metrics and campaign data. (Experience with Tableau, Mixpanel, or Looker a plus.)
- Experience in A/B testing, experimentation frameworks, and campaign optimization.
- Familiarity with AI-driven personalization and predictive modeling preferred.
- Strong collaboration skills and the ability to work cross-functionally.
- Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization.
- Thrives in 0?1 environments, building and scaling new programs quickly.
- Bachelor’s degree required; advanced degree a plus.
You’re a great fit if you:
- Are passionate about delivering the right message to the right audience at the right time.
- Excel in fast-paced, evolving environments.
- Are a self-starter with strong ownership, curiosity, and drive for continuous improvement.
- Value teamwork, experimentation, and measurable results.
Full benefits + equity