Our client, an innovative consumer brand at the intersection of culture, mobility, and adventure, is looking for a Brand Community Lead to become the face of their fast-growing community. This is a highly visible, senior role for someone who lives the lifestyle, thrives in social environments, and knows how to build authentic connections both online and in person.
This person will lead grassroots community efforts, host ride-outs and events, manage digital channels, and create unforgettable experiences that bring the brand to life. It’s a role for a natural leader, a cultural connector, and a hyper-extroverted community magnet who can operate independently, handle pressure, and represent the brand with charisma and confidence.
Responsibilities
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Serve as the primary face of the community—building deep relationships and ensuring every interaction reflects the brand’s values.
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Lead, host, and manage ride-outs, events, community meetups, and activations across various cities.
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Create an ongoing calendar of community activities, trips, and grassroots initiatives.
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Oversee digital community spaces (Discord, forums, groups) to keep conversations active, positive, and aligned with the brand’s vibe.
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Identify new event opportunities, evaluate their fit, and manage logistics from planning through post-event wrap-up.
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Maintain strong presence within local and national culture scenes (bikes, skate, surf, music, adventure sports).
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Build genuine relationships across all walks of life—no ego, no classism, inclusive of everyone from casual riders to die-hard enthusiasts.
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Operate with a high degree of independence; handle rapid decision-making and fast-changing needs.
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Collaborate with internal teams to support larger brand goals and take work off leadership’s plate.
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Travel frequently for events, community activations, and cross-country trips as needed.
Requirements
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Prior experience leading community, events, field marketing, or grassroots cultural initiatives.
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A naturally charismatic, outgoing, highly extroverted personality—comfortable hosting, speaking, and leading groups.
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Deep familiarity with culture tied to bikes, outdoor lifestyle, skate/surf, action sports, or similar scenes.
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Genuine love for riding and hands-on involvement in the lifestyle.
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Experience managing and moderating online community channels (ideally Discord).
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Strong operational and logistical skills; able to plan, coordinate, and execute events end-to-end.
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Comfortable working irregular hours (evenings/weekends) for events and community gatherings.
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Able to travel frequently and thrive on the road.
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Confident, resourceful, proactive, and able to work well under pressure.
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Senior enough to take ownership, make decisions, and represent the brand long-term.