80Twenty is a specialized recruiting firm that finds and places exceptional growth talent — the 20% that drives 80% of results. We specialize in Sales, Marketing, Account Management, Customer Success, and Creative roles, connecting scaling companies with exceptional talent and championing every candidate we work with from first call to first day.
Senior Google Ads Media Buyer / Senior SEM Manager
Edison, NJ 08837 — Hybrid (3 days onsite / 2 days remote)
The Opportunity
Our client is a fast-growing, established consumer services company with strong leadership and an entrepreneurial culture — and they're serious about performance marketing. This is a high-ownership role for an elite Google Ads operator who wants to build and scale a profitable customer acquisition engine, not manage someone else's playbook.
You'll have direct access to senior leadership, full budget authority, and a mandate to grow. If you know how to turn media spend into profitable leads in a high-CAC environment — and you've done it at scale — this role was written for you.
What You'll Own
- Build, launch, and optimize Google Ads campaigns across Search, Performance Max, YouTube, Display, and Re-marketing
- Own CPL, CAC, ROAS, and lead quality — not just click volume
- Scale six-figure (and growing) monthly budgets with full ownership of efficiency and performance decisions
- Partner with attribution and CRM teams to improve offline conversion tracking, call tracking integration, and data fidelity
- Conduct ongoing keyword expansion, search term optimization, and Quality Score improvement
- Run continuous A/B tests on landing pages, creatives, and bidding strategies to drive funnel performance
- Analyze campaign data and identify scaling opportunities before they become obvious
What They're Looking For
- 5+ years of hands-on Google Ads management — not oversight, not strategy-only
- Proven direct-response lead generation experience in a high-CAC environment
- Experience managing six-figure monthly budgets with accountable ROI
- Deep fluency in Google Ads Editor, GA4, GTM, offline conversion imports, and call tracking platforms
- Strong command of bidding systems — Smart Bidding, tROAS, tCPA — and when to deploy vs. override them
- Understanding of call-center lead funnels: what happens after the click matters here
Industries That Transfer Well
Insurance · Legal · Solar · Automotive · Medicare · Financial Services
Experience in any of these verticals is a strong plus — not a requirement, but a real differentiator.
What Makes Someone Stand Out
- Comfort operating in a lean, founder-proximate environment where you move fast and own outcomes
- Ability to translate campaign performance into executive-level business narrative
- Experience with audience segmentation and bidding strategy testing at scale
Why This Role
- Stable, established company with strong leadership and low turnover
- Real budget to work with — this isn't a startup with $50K/month to experiment
- Full ownership and senior leadership visibility from day one
- Meaningful upside through performance bonus and optional profit share
- Clear path to expand the media footprint as Google Ads performance matures
Compensation
- $120,000–$220,000 (including base, performance bonus, optional profit share)