HEAD OF MARKETING
B2C Internet Company · Fully Remote · Direct Hire
Our thriving B2C client was founded in 2019. They’re a documents platform that builds high-traffic products and tools that help people create, manage, and optimize the documents that matter most – resumes, PDFs, contracts, and beyond. They have scaled their flagship product to over $20 million in annual revenue and 400,000 monthly users across their whole portfolio – almost entirely through paid search. No outside funding. No brand or content investment to speak of. Just a high-performing team, products people need, and a paid acquisition machine that works.
Their flagship product is a high-intent, emotionally resonant category where millions of people are actively searching for help at pivotal moments in their professional lives. The product is mature. The business is profitable. And brand and content marketing has never been touched.
The Head of Marketing will be the first dedicated brand and content hire in the company’s history. You will own the strategy from zero: identifying the highest-impact channels, building the playbook, and executing against it with measurable CAC impact as the north star. You will have total creative freedom on channel strategy, and a direct line to the founder.
For the right person, this is a rare opportunity to build something that matters at a company that already has the scale, stability, and appetite to back it.
About the Company
Nearly 100 employees. Fully remote. 100% employee retention. Self-funded and profitable. The culture is built around ambition and balance in equal measure. This is not a company that measures based on output, it’s a team of high performance without hustle signaling. The team works asynchronously, takes wellbeing seriously, and competes successfully against companies with significantly more resources by staying lean and operationally sharp.
What You’ll Own
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Brand and content strategy — built from zero, anchored in CAC economics and conversion impact
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Short-form video and UGC creative production — from concept and brief through to launch
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Channel strategy and budget allocation across paid social, organic, and retargeting
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You will own creative production from conceptualization to launch. You will have autonomy to determine channel and channel strategy.
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You will have creative control over the marketing budget. Once validated what works you can scale across paid social, organic, retargeting, etc. You will decide what we to produce in-house vs. outsourcing to agencies.
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Creative testing and iteration in close collaboration with the CMO, who manages the ad accounts and reads early performance signals with precision
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Campaign ideation with conversion economics built in — total investment cost mapped to per-user cost and downstream profitability
Who You Are
You are equal parts creative and analytical and you wouldn’t have it any other way. You believe marketing is both an art and a science. You get excited about a bold campaign but also keep in mind what it will cost per acquired user and whether the LTV math works.
You have built brand or content from scratch before. You know what it feels like to start with a blank page, make decisions without a playbook. You are comfortable directing agencies and contractors to execute your vision and have no need for a large internal team to operate at a high level.
You think in funnels and speak in narratives. You can walk into a room of performance marketers and earn their respect, then turn around and concept a campaign that stops a scroll.
Requirements
Must-Haves
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Built brand or content marketing from 0?1 at a product, B2C company
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Fluent in performance economics – CAC, LTV, CVR, and how creative decisions affect all three
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Proven experience managing and directing video-based creative production, including UGC
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Comfortable evaluating campaigns by allocating total investment against per-user cost and profitability
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Experienced managing agencies and contractors without significant internal team support
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Thrives in a founder-led, lean, remote-first environment
Strong Fit
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Background that bridges performance or growth marketing and brand strategy
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Familiarity with short-form video platforms and creative research tools such as Meta Ads Library and TikTok Creative Center
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Production experience
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Understanding of how different creative approaches yield different user quality, not just volume
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Direct response experience with an instinct for content that converts, not just content that resonates
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Experience marketing to high-intent consumer audiences — career, productivity, or adjacent verticals a plus