We’re partnering with a premium, design-led consumer products brand with a loyal following and a decade of building one of the most recognizable products in their category. Selling in both DTC and retail channels, they are a small, nimble team – which means the right person will have an outsized impact on everything they do.
They're entering an exciting chapter: new products, new categories, and a renewed focus on bringing their brand experience to the next level.
They are looking for a Brand & Marketing Lead who owns the “how it feels” of our brand across every customer touchpoint. This is a hands-on role for someone with exceptional taste who moves fast, ships high-quality work, and can shape a coherent brand story while also executing.
You will be the second person on the marketing team, working directly with the President of Strategy & Marketing, plus agencies and freelancers.
The role is based in Westlake Village, CA – they open to different hybrid arrangements depending on location; candidates based in the greater LA or Santa Barbara areas are encouraged to apply
What You'll Own
Website Ownership and Redesign
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Lead a complete website redesign from concept to launch readiness, including information architecture, navigation, homepage storytelling, and PDP structure.
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Own UX and page structure decisions, and create the creative and copy that supports them.
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Manage day-to-day website updates including product availability, pricing, promotional banners, and seasonal refreshes.
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Maintain ongoing ownership of site quality, consistency, and performance.
New Product Launches (End-to-End)
- Own the go-to-market strategy and execution for new products, new colors, and major updates: positioning, narrative, creative direction, landing pages, emails, merchandising, and site readiness.
- Create launch toolkits that unify messaging and visuals across channels, then drive execution.
Subscription Program Growth
- Own Coffee Club growth with a focus on increasing subscriber count.
- Improve positioning and storytelling so the value is instantly clear.
- Improve the operational experience and reduce friction across the customer journey.
- Own the monthly subscriber email — including editorial direction, content strategy, and execution.
- Over time, help define when it makes sense to add dedicated support for day-to-day subscription operations.
Brand Story, Narrative, and Premium Creative
- Shape the brand story and ensure it shows up consistently across website, email, ads, packaging, and launch moments.
- Create premium design assets when needed — managing freelancers is expected, but you must be capable of producing work yourself.
- Build and evolve a modern brand system and guidelines, and keep the quality bar extremely high.
- Lifecycle and Campaign Marketing
- Own email strategy and creative across a list of hundreds of thousands of subscribers.
- Plan and execute a campaign calendar of roughly one major moment per month.
- Create and refresh ad image creative, including evergreen and campaign-specific assets.
- Oversee and provide strategic direction to our organic social agency, ensuring content aligns with brand positioning and objectives.
Packaging and Physical Brand Touchpoints
- Help concept and oversee the design of physical packaging and the unboxing experience, including inserts and care/education materials.
- Partner cross-functionally to ensure all physical touchpoints feel premium and coherent with the brand.
Must-Haves
- Strong brand instincts and design ability – you can produce high-quality assets yourself when needed, and you have a sharp eye for what “premium” looks and feels like.
- Experience in DTC consumer products
- Excellent storytelling and copy skills, with an ability to translate strategy into creative that sells.
- Proven ability to execute quickly with limited resources, managing contractors and agencies as needed.
- A self-starter mentality – you don't wait to be told; you identify what needs to happen and drive it.
- Comfort being both the strategist and the executor; this is not a role for someone who delegates everything.
- Nice-to-Haves
- Experience with Shopify (day-to-day site management).
- Familiarity with email platforms such as Klaviyo.
- Experience with subscriptions and lifecycle marketing.
- Familiarity with packaging design and physical brand experiences.
- Experience launching new products in a premium brand context.
Compensation and Benefits:
- $150,000 – $185,000 base, plus ~20% bonus
- Health Coverage
- PTO
- 401k with match