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Date Published: 21 October 2025

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

A rapidly scaling consumer sports insights platform is hiring its first Marketing leader to define the brand, build demand across US + international markets, and lead full-funnel growth. The company equips millions of sports fans with data-driven tools and content to make smarter betting decisions, integrating directly with the major sportsbooks.

Why this is an exciting company

  • High-growth consumer app operating in a massive, fast-expanding category

  • Cross-market strategy (US, UK, Australia) already underway — not “day 1” 0?1

  • Real product traction + leadership buy-in (seat at the table; direct to CEO)

  • Seven-figure marketing budget and freedom to architect the org from scratch

  • Content + data + product convergence — rare greenfield brand moment

  • Equity, leadership scope, and flexibility (remote/hybrid)

What you will own

  • Build and execute the GTM for features, partnerships, content and markets

  • Define and elevate the brand across web, app, content, social, PR, global variants

  • Lead content & community — editorial, insights, social, engagement, experiential

  • Own paid acquisition & performance across DSP, social, search, and affiliates

  • Scale full-funnel growth via cohort analysis, ICP work, and A/B experimentation

  • Partner tightly with product to align launches and messaging

  • Hire and lead the marketing team (generalists + market pods)

  • Own budget and external partners while staying hands-on where it matters

What will make you successful

  • 8+ years in consumer app marketing; 4+ in senior leadership (Head/VP/CMO)

  • Evidence of building or repositioning a consumer brand end-to-end

  • Content/editorial fluency — knows how to make content convert and compound

  • Deep paid media + programmatic experience (DSPs, social, search)

  • Analytical operator — CAC/LTV/re-engagement/retention fluent; cohort-native

  • Startup-speed executor — rolls sleeves up, not “just orchestration”

  • Global view — has localized, segmented, and scaled into new markets

    Location: Austin, TX (Hybrid or Remote)
    Full Time | Reports to CEO
    Salary: 280-400k

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