Director of Marketing

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Date Published: 20 June 2024

Our client is growing and successful an alternative lender in the small to medium-sized business financing industry. They connect businesses with the right financial solutions to help them grow and thrive.

They are seeking their first marketing hire, a hands on B2B Marketing leader with extensive lead generation experience and work in Salesforce CRM to manage and optimize marketing efforts across various platforms. The ideal candidate will have a proven track record in digital marketing, excellent analytical skills, and the ability to execute and report on multiple campaigns simultaneously. This person must be a self-motivated, proactive individual who is always seeking out new tasks and staying engaged. Depending on success in the role, this candidate will have the ability to grow a marketing team under them.

This role is based in Manhattan and is in-office 3 days/week.

Key Responsibilities

Salesforce Management

  • Generate and analyze reports for sales reps on lead sources, email and text campaigns, speed to response, and conversion percentages.
  • Manage Salesforce integrations with vendors such as Five9, DocuSign, Twillio, Mautic, N8N
  • Integrate Salesforce with lead sources like Facebook and other industry specific lead vendors
  • Ensure all Salesforce data is accurate and up-to-date, providing training and support to sales reps as needed.

 

Analytics and Reporting

  • Utilize Google Analytics to produce weekly reports on website performance and lead generation.

 

Email and Text Marketing

  • Develop and test new copy and subject lines for email and text campaigns.
  • Provide detailed reporting on email/text campaign performance, including testing new copy, subject lines, and timing sequences
  • Analyze and report on the performance of different campaign segments (e.g., Sharkpool, QNI, AONR, Deal Lost).
  • Manage drip campaigns and overall messaging to existing clients, focusing on nurturing relationships with key merchants.

 

Social Media Management

  • Actively manage and post on LinkedIn and Facebook.
  • Monitor and engage with comments on our posts, particularly on paid Facebook ads.

 

Facebook Marketing

  • Report on the performance of audiences, ads, and datasets. Provide feedback and suggestions.
  • Develop and test new ad creatives and ideas.

 

Affiliate Partnerships

  • Actively seek out and establish new affiliate partnerships.
  • Maintain existing affiliate relationships with regular reporting and communication.

 

Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Extensive experience with Salesforce, including reporting, integrations, and day-to-day management.
  • Proficiency with Google Analytics and other marketing tools.
  • Strong background in email and text marketing, including campaign testing and reporting.
  • Experience with social media management and content creation.
  • Familiarity with Facebook Marketing and ad performance analysis.
  • Excellent communication and analytical skills.
  • Ability to manage multiple projects and meet deadlines.

 

Comp and Benefits

  • $140,000 – $150,000, depending on experience.
  • Opportunity to grow a team under you.
  • Professional development and growth opportunities.
  • Collaborative and supportive work environment.
  • Medical, Dental and Vision Benefits
  • 401k with company match
  • 4 weeks PTO
  • WFH on Friday + 1 other day of your choice.

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